Tag Archives: Cliffs of Moher

A tourist was removed to hospital with a serious leg injury following a fall on a walking trail at the Cliff of Moher yesterday evening. Doolin Goast Guard unit confirmed that volunteers were tasked to assist the HSE ambulance after a walker sustained a leg injury on the walking trail, south of the viewing platform. HSE Paramedics and Cliffs of Moher Rangers treated the casualty. Coast Guard members stretchered the casualty from the path onto a farm track and to the road where a waiting ambulance removed the woman to hospital.

For the third year in a row, numbers at the Cliffs of Moher Visitor Experience have passed the one million mark within a calendar year. The award-winning attraction reached the figure on August 22, three weeks ahead of the date the milestone was reached in 2015 and seven weeks earlier than the same point in 2014. It is now on track to exceed its record visitor total of 1,251,574 people in 2015. The Clare County Council owned attraction has undergone substantial investment in product and facilities in recent years, while its position as a signature point along the 2,500km Wild Atlantic Way has contributed to its growing popularity. “These significant visitor numbers are fantastic for the local tourism sector and the wider West of Ireland economy,” said centre director, Katherine Webster.

Two people were treated in hospital following separate accidents at the Cliffs of Moher. Emergency services were alerted around 10am yesterday after an Italian visitor suffered a serious leg injury after falling. The Doolin unit of the Irish Coast Guard and a HSE ambulance and rapid response advanced paramedic unit were sent to the scene and the woman was transferred to hospital for treatment. A short time later, rescue teams were called out to a similar incident involving an Australian woman, who suffered a fall at the popular cliff trail. The woman was taken to safety and transferred to University Hospital Limerick.

Virtual reality (VR) experiences along the Wild Atlantic Way can now be accessed publicly via apps or on desktops. Launched by Fáilte Ireland,  the tourism promoter also unveiled is a new 360° views of the Wild Atlantic Way, which will add another level of immersion when visitors research the destination. Already the first of the 360° videos promoted publicly, Surfing at the Cliffs of Moher, has generated 150,000 views amongst potential visitors. Fáilte Ireland recently piloted VR as a potential sales tool at ITB Berlin, one of the world’s largest tourism trade fairs with 10,000 exhibitors from 187 countries and territories and with approximately 100,000 international trade visitors and members of the public in attendance. Following on from the successful demonstration to the international trade, Failte Ireland are now giving everyone the chance to view the experiences for themselves. A number of exciting activities (surfing under the Cliffs of Moher; sea stack climbing; beach horse riding; and cycling along the …

THE Cliffs of Moher features in an innovative Tourism Ireland Euro 2016 promotion, to capitalise on the tourism potential of the tournament. Celebrating the historic and remarkable achievement that both Northern Ireland and the Republic of Ireland teams have qualified for the tournament, Tourism Ireland has created a new online film – bringing the beautiful game together with some of the most beautiful places on the island of Ireland. The video features two freestyle footballers – Jamie Knight in Northern Ireland and Dara Coyne in the Republic of Ireland – playing ball at some of our top visitor attractions, including O’Brien’s Tower and the Cliffs of Moher. The campaign will be rolled out on Facebook and YouTube in seven markets, including France, Germany, Britain, Italy, Spain, Sweden and Canada, leveraging devotion to football in those countries. The film will also be promoted worldwide on Ireland.com (16.6 million visits in 2016) and via Tourism Ireland’s social media platforms – with its Facebook fans (about 3.6 million fans), Twitter followers (346,000), and on its YouTubechannel. …

Tourism Ireland’s is targeting the Italian market, with billboard advertisements highlighting the Cliffs of Moher and Ireland in the key metro stations of Milan and Brescia. Tourism Ireland has teamed up with eDreams, one of Italy’s top online travel agents, in a joint campaign to promote Ireland to affluent commuters, with attractive offers encouraging them to book their Irish holiday on eDreams, a popular booking platform in Italy. The poster ad shows a stunning image of the Cliffs of Moher and features an attractive offer for a short break – reminding Italians why they should put Ireland on their holiday wish-list for 2016. As well as the metro ads, the campaign is also highlighting holidays in Ireland through email marketing to hundreds of thousands of travellers throughout Italy on the eDreams database, as well as online advertising on the eDreams site. In 2015, we welcomed about 321,000 Italian visitors to Ireland, up +25% on 2014. Niamh Kinsella, Tourism Ireland’s manager …

Millions of French commuters are seeing ads for Ireland, featuring the Cliffs of Moher, on large billboard posters as they pass through the busy metro stations of Paris. Tourism Ireland in France has teamed up with a leading online travel agent – Go Voyages – once again this year for a joint promotional campaign. Some 660 billboard ads are prominently displayed in metro stations across the French capital, grabbing the attention of commuters with beautiful images of the Cliffs of Moher and the Causeway Coastal Route and featuring attractive offers for a weekend break – reminding them why they should put the island of Ireland on their holiday wish-list for 2016. The campaign also includes advertising in Direct Matin (free daily newspaper), radio ads on the Chante France radio station, online advertising and a dedicated Ireland page on the Go Voyages website. Elmagh Killeen, Tourism Ireland’s manager for southern Europe, said: “2015 was the third consecutive record-breaking year for French …

THE Burren and Cliffs of Moher Geopark has won a major international award, recognising it as a global leader in sustainable destination development. On Wednesday, the Geopark was revealed as the winner of the Destination Leadership award by National Geographic at their prestigious World Legacy Awards. The Geopark, which is managed by Clare County Council and receives support and funding from the Geological Survey of Ireland and Fáilte Ireland, won the Destination Leadership category for its tourism for conservation project, GeoparkLIFE. The Burren and Cliffs of Moher Geopark was the only European winner at the awards, which honours tourism companies, organisations and destinations regarded as leaders in sustainable tourism best practices. Speaking at the ITB Berlin Convention in Germany, at which the announcement was made, Mary Howard, leas-cathaoirleach of Clare County Council, said the award “is testament to the partnership approach to managing sustainable tourism in the Burren that has been developed over the years by Clare County Council, regional …