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Tag Archives: Alison Metcalfe

Council hears of Tourism Ireland’s work in US

Representatives of Clare County Council, who are in New York for the St Patrick’s Day period, met with senior executives from Tourism Ireland this week. They were briefed on Tourism Ireland’s extensive promotional programme for 2015, which is in full swing right now. Tourism Ireland aims to build on the success of 2014, which was the best year ever for tourism from the United States, with visitor numbers increasing by +13% over 2013 – 134,000 additional American visitors during the year. Tourism Ireland’s Alison Metcalfe said, “Our ambition for 2015 is to grow visitor numbers from the US by a further +6% and we look forward to working closely with our valuable industry partners, in both the US and Ireland, to achieve that target. The outlook for 2015 is very positive, particularly given that the number of airline seats from the United States to Ireland is set to grow by +14% in the peak summer season months, making it that much …

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Getting US tourists to ‘jump into Ireland’

Tourism Ireland, together with a delegation of 20 tourism enterprises, including Killaloe-based Secret Ireland Escapes, is undertaking a three-city trade and media blitz in the United States this week. The last of the 2014 Jump into Ireland (JITI) events is taking in the key cities of San Francisco, Los Angeles and Seattle. The Jump into Ireland schedule includes a B2B event in each city, showcasing the island of Ireland via a special travel TV show format to the influential American travel professionals in attendance. The events also include an opportunity for networking with influential travel and lifestyle media. Alison Metcalfe, Tourism Ireland’s head of North America, said, “The United States is one of the most important markets for tourism to the island of Ireland and Tourism Ireland has undertaken a busy programme of promotions throughout 2014, to grow American visitor numbers. Our Jump into Ireland sales blitz to San Francisco, Los Angeles and Seattle this week provides an excellent platform …

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