Media traverse the Burren

A media group from Germany, Spain and the US are in the Burren this week to experience and sample one of Ireland’s best tourism and gastronomy destinations.

Included in the visiting group is Frances Folsom who writes for the Boston Globe and Dallas Morning News, which have a combined circulation of over two million.

The trip, organised by Fáilte Ireland, in conjunction with Tourism Ireland, will allow the journalists to enjoy the vast selection of seasonal and local produce on the County Clare leg of the Wild Atlantic Way.

Welcoming the group to Ireland, John Mulcahy, Fáilte Ireland’s head of Food Tourism, said, “We welcome the opportunity to showcase our island, and indeed The Burren, with its range of food trails, festivals, farmer’s markets.

“With the emergence of a distinctive Irish cuisine, our intention is clear; Ireland aims to become one of the world’s hottest new culinary destination and we want to highlight this to our visiting media where they in turn will help to generate awareness by spreading the word when they return home.”

The group has an action packed itinerary planned by Fáilte Ireland, which includes meeting the diverse producers along The Burren Food Trail, who all have an interesting story to share and are bound together by their commitment to building a sustainable future for the region.