Promoting ‘garden tourism’ in Philadelphia

TOURISM Ireland, together with various Irish tourism enterprises, including Clare Tourism Forum and Shannon Heritage, mounted a major presence at this year’s Philadelphia Flower Show, to target the increasing number of Americans interested in visiting gardens in Ireland.

The Philadelphia Flower Show is the world’s largest indoor flower and horticultural exhibition, attracting about 265,000 visitors each year; an ideal platform to showcase Ireland and the wonderful mix of unique gardens to be found here.

This year, the centrepiece of the Tourism Ireland stand was a special garden exhibit called The Wild Atlantic Way. Modelled on Ireland’s newest visitor experience, the space featured a replica of the Poulnabrone dolmen and was designed to bring the wild landscape of our western seaboard to life for the hundreds of thousands of visitors to the show.