THE Cliffs of Moher features in an innovative Tourism Ireland Euro 2016 promotion, to capitalise on the tourism potential of the tournament.
Celebrating the historic and remarkable achievement that both Northern Ireland and the Republic of Ireland teams have qualified for the tournament, Tourism Ireland has created a new online film – bringing the beautiful game together with some of the most beautiful places on the island of Ireland.
The video features two freestyle footballers – Jamie Knight in Northern Ireland and Dara Coyne in the Republic of Ireland – playing ball at some of our top visitor attractions, including O’Brien’s Tower and the Cliffs of Moher.
The campaign will be rolled out on Facebook and YouTube in seven markets, including France, Germany, Britain, Italy, Spain, Sweden and Canada, leveraging devotion to football in those countries. The film will also be promoted worldwide on Ireland.com (16.6 million visits in 2016) and via Tourism Ireland’s social media platforms – with its Facebook fans (about 3.6 million fans), Twitter followers (346,000), and on its YouTubechannel.
Tourism Ireland will also target Euro 2016 fans converging in Paris from across Europe, with the film running on giant screens in the city’s official fan zone. The film will be shown more than 950 times, to a potential audience of up to 1.6 million people, at key times throughout the tournament and before and after all the Republic of Ireland and Northern Ireland matches.