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Eugene Maher, Shannon Ferries and Judith Cassidy, Tourism Ireland, at the Classic Motor Show in Birmingham.

Drive to entice British tourists to Clare

Shannon Ferries in Killimer joined Tourism Ireland at the Classic Motor Show in Birmingham over the weekend in a drive to entice British tourists to the county by highlighting car touring holidays in Clare.

The Classic Motor Show is an annual event which takes place over three days at the NEC in Birmingham. It attracts around 65,000 people, offering an excellent platform to spread the world about car touring holidays around Ireland among car enthusiasts – and prospective holidaymakers for Ireland – in Britain.

Vanessa Markey, Tourism Ireland’s Head of Great Britain, said: “The Classic Motor Show was another excellent opportunity to highlight our superb driving routes, including the spectacular Wild Atlantic Way. Tourism Ireland is actively promoting longer-stay holidays and encouraging British travellers to come and discover Ireland by car. Visitors who use a car on holidays tend to stay longer, spend more and are more likely to visit more than one region.

“Since the UK referendum on Brexit, Tourism Ireland has been closely monitoring developments in the British outbound travel market. As our nearest neighbour and our largest market for overseas tourism, Britain will remain a priority for us. We will continue to work with our industry partners to highlight the ease of getting to Ireland, with almost 240,000 seats by air and 45,000 car spaces on ferries from Britain every week, as well as the wide variety of things to see and do on holiday here.”

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