The renaming of the Clare Tourism Forum as Clare Tourism is one of a number outcomes of a structural and operational review of the group responsible for the tourism marketing and promotion of the Banner County.
Clare Tourism is to engage with the wider tourism sector, including the establishment of a steering group featuring representatives of five geographical areas; namely Ennis, West Clare, North Clare, East Clare and South Clare.
Among the actions outlined in its Structure & Implementation Plan is the distribution of a Festival & Events Guide and the removal of membership fees and greater engagement with key stakeholders.
The series of measures and the nomination process for the proposed new steering group will be confirmed at a Clare Tourism Networking Event in Treacy’s West County Hotel Ennis this Thursday.
“The goal of Clare Tourism is to create and implement an integrated tourism marketing strategy that will develop a positive and sustainable brand for County Clare and deliver a significant increase in visitor numbers,” stated Donnagh Gregson, chair of Clare Tourism.