Representatives from the world of online travel arrived in Dublin today (Wednesday) to meet with over 50 Irish tourism businesses.
Among those at Evolve Ireland in Croke Park are Shannon Heritage and Trump International Golf Links & Hotel Doonbeg. This is a Fáilte Ireland event tailored to improve online marketing.
The operators at the event include representatives from big players in the market such as Booking.com, Expedia and Lastminute.com. The European online tourism market continues to grow year on year and is expected to be worth over €126bn this year.
Research has highlighted that Ireland lags behind other markets in terms of fully exploiting digital sales strategies and indicated that knowledge of online platforms needed to improve.